Understand the revenue.
Track revenue, order volume and average order value to understand what drives changes in sales.
REVENUEAVERAGE ORDER VALUEE-commerce · Performance · Clarity
The numbers.
The meaning.
What’s next.
A clear view of e-commerce performance. From revenue to profitability, understand what really moves a business forward.
See what matters ↗Less noise. More perspective.
Performance overview● Annual revenue
Revenue · per year
€1,300,000
JANMARMAYJULSEPDEC
Gross margin62.4%
Average order value€68.50
ROAS3.8×
Annual revenue provided by CE PRIME · other metrics and chart are illustrative
Three perspectives.
One view of performance.
01 / RevenueWhat the business generates
02 / MarginWhat each sale retains
03 / AcquisitionWhat growth costs
01 — The fundamentals
Volume gets attention.
Understanding makes the difference.
A number alone only tells part of the story. Context, trends and its relationship with other metrics make it useful.
See what remains.
Put revenue in perspective with product costs, fulfilment and advertising spend.
MARGINCOSTSUnderstand acquisition.
Connect spend to sales while keeping the profitability of each new customer in focus.
ROASACQUISITION COST02 — A different perspective
One metric.
One clear question.
Explore the metrics to understand what they tell you and what else you need to consider.
How much did we sell?
Revenue measures sales over a period. Compare it with the previous period, then look at order volume and average order value to explain the change.
03 — Our approach CE PRIME
Facts. Perspective. Decisions.
Read the data, understand the gaps, choose the next step.